When people see Equihandee online, they often see polished photos, happy riders and the excitement of new products. What they don’t see is the quiet, messy, emotional whirlwind behind the scenes. Running a horse-related business, especially one supporting young or
disabled riders and the parents who guide them, is both heart-warming and head-spinning.
Here’s the honest truth about what it’s really like running Equihandee.
✨ The Highs: Why It’s Worth It
Hearing How My Products Help
A single message from a parent can lift me for weeks. Stories of riders who finally feel secure, children who overcome balance or confidence struggles and parents seeing progress, those moments make every late night and doubt disappear. Knowing that a harness has helped a child sit taller, smile bigger or feel safe for the first time is the kind of feedback that goes straight to the heart.
Watching Confidence Grow
There’s nothing like seeing something you created help a child feel supported, included or brave. Small improvements, an instructor noticing better posture, a parent seeing less anxiety feel like massive wins.
Building Something from Scratch
Equihandee wasn’t born from a corporate boardroom. It came from a mum with an idea, a love of horses and a desire to make riding safer and more enjoyable for those who need extra support. Every milestone reminds me: I built this. That sense of achievement is one of the best highs there is.
🌧️ The Lows: The Struggles People Don’t See
Feeling the Weight of Responsibility
Being a small business owner means every decision, every order, delay and launch lands squarely on you. There’s no big team to lean on. It’s juggling business, finances, marketing, customer service, packaging and an endless list of “must do’s.” Some days feel like spinning plates while riding a horse and we all know how that ends.
Doubt Creeps In
No matter how passionate, there are days when doubt creeps in. Is this good enough? Will the next launch go well? Am I doing the right thing? Some nights you lie awake wondering if you’re juggling too much. Other days feel like running through mud, trying to educate people who don’t yet understand the need for your products. But you get up and try again because the mission matters.
Loneliness Behind the Laptop
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Many imagine running a horse business means being around horses all day. In reality, much of it happens at a desk, answering messages, updating listings, planning content or solving problems unseen by others. It can feel isolating, but those quiet moments make the good feedback shine even brighter.
🐴 Reality: A Mix of Both
Running Equihandee is a roller-coaster the highs inspire, the lows ground and together they remind me that real change happens when someone refuses to give up on an idea that matters. Every story shared proves this business has a heart far bigger than just products.
Behind the scenes, it’s messy, emotional, exhausting, exciting and deeply rewarding. And I wouldn’t change it for the world.
